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It might be a daunting thought to list your property during the winter season. Even though it may not be the most popular time to sell, it is still doable!
Along with a great team of Realtors and knowing a few strategies to help make your property stand out in the winter season is key to getting your place noticed by potential buyers.
Even though it might be a little ‘frightful’ outside during our winters in St. Paul Alberta, that doesn’t mean people are completely opposed to buying during this season. Try and keep your home at a warmer temperature, so people can get that cozy, comfortable feel.
Not only is it dangerous for potential buyers to be marching through deep snow or sliding on icy pathways on their way up to your door step, it can also get those buyers in a negative headspace even before they enter your home. Make the showing of your property as pleasant and comfortable as possible from the moment they get out of their vehicle.
If you have a fireplace in your home, make sure you show it off! A fireplace can create a very warm and inviting feel to potential buyers during the winter season. Before you leave for a showing, make sure you turn it on!
As we all know, there is a lot less daylight during the winter months. During the day, make sure you open the blinds to let in the most natural light possible. Not every potential buyer is able to come during those limited daylight hours; to ensure that all the beautiful features of your home can be seen, make sure you turn on lights! Where possible, turn on lamps or specific lights to help the potential buyer focus on the key areas of your home.
When you think of winter, most people think of all things cozy and relaxing, so that’s exactly what you want to make your home. Throw a couple of fluffy throw blankets of pillows on beds or sofas. Light a candle or bake some cookies right before a showing to help get those potential buyers feeling right at home. Some light music playing the background can also add a little something extra for a showing.
It’s ok to decorate for the holiday season; actually it can be a great feature for a showing. If a potential buyer can picture their family sharing the holidays within your home, it can be a great selling feature. Decorate your Christmas tree, add a garland on your mantle or put a wreath on your front door; whatever your decorating heart desires.
Your realtor might provide you a list with everyday staging techniques to use no matter the season. Keep your home clutter free, remove pictures and art from your fridge front and keep any electrical/charging cords wrapped up neatly; just to mention a few things. For a complete list of ideas, give your St. Paul and area Tru Real Estate Team a shout and we would love to help you!
Keeping some of these suggestions in mind while marketing your home to potential buyers should put your home at an advantage during a more challenging time of the year.